38sec snip

On Strategy Showcase cover image

The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS

On Strategy Showcase

NOTE

Embrace Feedback Early: Validate Ideas, Not Perfection

Engaging clients in early-stage testing allows for the identification of improvements and benchmarks without the pressure of perfection. Public reactions to nascent ideas can provide valuable insights, as individuals can express their understanding and emotional response to concepts even when they're incomplete. The focus should be on whether the idea resonates emotionally and on the underlying reasons for their preferences, rather than on numeric scores or final evaluations.

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