The Dark Side of Performance
People vs Algorithms
Empowering Content Creators in the Digital Age
In the realm of professional packaged content creation, platforms are shifting towards empowering millions of individuals to create content rather than dealing with a few content companies, aiming to generate margin for the platform over the content creator. This ecosystem incentivizes content creation to benefit the platform. The focus is now on tools that enable content creators to monetize their work and engage their audience effectively to drive action, as failing to do so can lead to being outcompeted in the digital landscape.
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