**Demographics of podcast listeners might surprise you **

Podcast listening has grown rapidly with 60% of listeners doing so at home or at work. Only 3% listen while at the gym, contrary to the expected car listeners. The preference for iPhones is high due to the built-in app and the luxury association, attracting individuals seeking new media forms and ideas. This leads to a divide in listener demographics between those consuming traditional radio content and those engaging in extensive podcast exploration like an 11-hour Jenga's con podcast.