Akimbo: A Podcast from Seth Godin Meta (E)
43 snips
Apr 10, 2024 
Seth Godin, bestselling author and entrepreneur, discusses the influence of money on media, fostering independence in children, privacy challenges in the modern economy, and systemic changes through minimum viable adoption in a thought-provoking podcast.
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Podcast Demographics and Technology
- Podcast listenership is higher among iPhone users, potentially due to the device's early adoption of podcasting apps and its appeal to neophiliacs.
- This creates a demographic skew, contrasting those seeking new media with traditional radio listeners.
Media, Money, and Culture
- Media monetization models influence content and culture.
- Cable news profits from fear, while podcasts offer thoughtful discussions, resembling a bookstore model.
Advertising Dynamics and Media Age
- Older media platforms generally command higher advertising rates than newer ones, suggesting advertising is sold, not bought.
- Advertisers often prioritize what resonates with their bosses over ROI, favoring established media.