Akimbo: A Podcast from Seth Godin
Meta (E)
Apr 10, 2024
Seth Godin, bestselling author and entrepreneur, discusses the influence of money on media, fostering independence in children, privacy challenges in the modern economy, and systemic changes through minimum viable adoption in a thought-provoking podcast.
31:00
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Quick takeaways
- Podcast popularity challenges traditional assumptions about listener behavior, with most consumption happening at home or work.
- Monetization struggles in podcasting highlight the need for new advertising models to align with content authenticity.
Deep dives
The Rapid Growth and Demographics of Podcast listeners
Podcasts are experiencing remarkable growth, with 25% of the US population listening to at least one podcast weekly, spending an average of 6.5 hours per week. Contrary to assumptions, 60% of podcast listening happens at home or work, challenging the idea that most listeners tune in while driving. iPhones dominate podcast consumption due to an app built into them and the technologically curious audience they attract.
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