Strive for Relevance and Unapologetically Serve Your Target Audience

To succeed at scale, one must move quickly and consistently offer unique and impactful content that may sometimes offend or discomfort people. It is essential not to aim to please everyone but to focus on serving the core audience effectively. Success lies in satisfying companies aiming for growth, rather than seeking universal approval. Maintaining humility and embracing client ideas with enthusiasm are crucial in fostering strong client relationships, recognizing that clients usually understand their business best. Team members should refrain from dismissing client perspectives and instead work with dedication to deliver creative solutions aligned with client objectives.