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Invest Like the Best with Patrick O'Shaughnessy cover image

Erik Serrano - Investing in Investment Firms - [Invest Like the Best, EP.358]

Invest Like the Best with Patrick O'Shaughnessy

NOTE

The Importance of Likeability in Investing

Investors often give money to people they like rather than those who are projected to have the highest returns. Likeability is a proxy for reliability and predictability, which are key attributes in investing. Likable people tend to act in a consistent and non-offensive manner, making them more trustworthy partners in investments. They are also more inclined to seek mutually beneficial outcomes rather than solely focusing on individual gains, leading to more positive sum interactions.

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