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Brand health and tracking with Jenni Romaniuk
Let's talk branding
A Healthy Brand vs. Unhealthy Brand
Brand health involves the memories, thoughts, and feelings people have about a brand. It's not just about financial metrics but about the overall perception. Similar to a health check-up, an unhealthy brand is one that is being forgotten or not remembered for the right reasons, while a healthy brand is one that is well-remembered positively in the minds of consumers.
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