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Everything I know about creativity is false

Nudge

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Originality is combining two ideas

Originality arises from the process of recombining existing ideas rather than creating entirely new concepts. By taking two separate ideas and merging them in innovative ways, one can produce what appears to be an original product. This process is systematic and can be approached algorithmically; for example, systematically gathering and documenting ideas over time allows for easier combinations that yield creativity. This approach transforms the concept of creativity into a more accessible and actionable process, encouraging individuals to capture and tweak their life experiences and ideas to foster creativity. Even modest or mediocre ideas, when combined, can result in superior outcomes, a principle evident in both music and organizational success. Aiming for perfection is less valuable than exploring the potential of combining ideas in unique ways.

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