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20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Efficiency in Performance Marketing Requires Measurement and Focus
Achieving efficiency in performance marketing hinges on a well-structured system and precise measurement. Maintaining a cash flow positive status, with over 25% free cash flow, enables the scaling of marketing efforts effectively. A focused approach on specific channels, rather than a 'spray and pray' strategy, is essential. Every campaign undergoes rigorous tracking and A/B testing, which informs the decision-making process and enhances performance outcomes, as exemplified by the success seen with platforms like YouTube.
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