AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment
On Strategy Showcase
The Importance of Personality, Irrationality, and Distinctiveness in Building a Brand
Thinking price premiums are rational is a danger. Embracing personality and irrationality can lead to achieving rational goals. Distinctiveness is crucial for Tills. They focus on one key aspect and ensure it is evident in every touchpoint.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode