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Revisiting 2023's Best: RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
B2B Revenue Vitals
Increasing PR Impact through a Recurring Pillar Strategy
The strategy focuses on leveraging recurring themes in live events to insert product announcements, while maintaining flexibility in product launches based on budgeting and growth goals. An interesting perspective involves building a recurring pillar for owned PR, distributing content through internal channels like LinkedIn and website, then transitioning to a paid PR strategy and eventually earning PR through media features like Forbes and CNN.
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