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318: How to Build Your Personal Brand Now (2024 Masterclass)
The Think Media Podcast
Understand Who Before You Start With Why
Clarity in identifying your target audience is crucial for building a personal brand. Instead of starting with the 'why', begin with defining 'who' you are talking to and serving. This clarity helps prevent confusion and disorganization in your messaging. For many, this 'who' is often intertwined with their 'why', such as family or personal experiences. Creators are usually most effective when they aim to support a version of themselves from the past, leveraging their own struggles to connect with and serve others who face similar challenges.
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