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Social shopping: The battle for Gen Z
Business Daily
Tailored Content for Consumption
Tailored content on platforms like TikTok keeps users engaged by showing them personalized content, leading to increased time spent on the platform and more shopping. TikTok's advanced algorithm and the pre-existing shopping behaviors on the platform contributed to the success of TikTok shop. The three categories, discoverability, convenience, and commission, focus on how users find products, the ease of shopping, and the financial aspect for content creators, respectively. Discoverability highlights how Gen Z favors TikTok over Google for searches.
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