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Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer

WTF is with Nikhil Kamath

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The Hack of Creating Content in Regional Languages

Content in regional languages is a big hack, as shown by Nas Daily's success. With 65 million followers, 30 million of whom don't speak English, and 2 million in Vietnam, reaching 2% of the country's population, it's clear that localizing content is a powerful strategy. By dubbing and using AI, Nas Daily tapped into a massive market with high demand but limited supply. In Vietnam, where state media and limited content creators exist, the hunger for videos is unmet. This content gap creates a hack-like equilibrium, with low supply generating high views.

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