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Why CMOs Will Fail In The Age Of AI
MarTech Podcast ™ // Marketing + Technology = Business Growth
Take Charge of Embracing New Technologies
CMOs need to take ownership of embracing new technologies such as AI and mobile instead of leaving the discovery and learning to their teams. They should build a deep understanding of these technologies, integrate them into daily operations, and create analytics and KPIs around them. Neglecting to understand and leverage technologies like AI and mobile can lead to significant shortcomings in a CMO's role.
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