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#157: Phill Agnew - The psychology MrBeast uses to hook you
Creator Science – Learn from today's top content creators
"Loss aversion" and the psychology behind Mr. Beast's strategies
Loss aversion is the concept that losses are more painful than equivalent gains./nMr. Beast uses loss aversion to incentivize people to subscribe and engage with his content./nBy regularly showing subscribers winning rewards, he creates a fear of missing out (FOMO) for non-subscribers./nIn challenge videos, Mr. Beast offers immediate rewards to tempt participants to drop out, triggering loss aversion./nInspiring curiosity through the curiosity gap is a common tactic used by creators, including Mr. Beast.
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