Decoder with Nilay Patel cover image

The toxic transformation of Warcraft maker Blizzard

Decoder with Nilay Patel

NOTE

Respect the Craft Over the Factory

The appointment of a new CFO with a non-gaming background led to a clash of perspectives at Blizzard. Armin Zorza's approach to treat video games like consumer goods emphasized efficiency and production over the nuanced relationship with gamers. This strategic misalignment, compounded by increasing pressure from Activision, culminated in significant tension within Blizzard's executive team. Notably, co-founder Mike Morhaime called for clear boundaries between the parent company and Blizzard to preserve the integrity of their creative operations.

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