

The toxic transformation of Warcraft maker Blizzard
13 snips Oct 3, 2024
Jason Schreier, a Bloomberg journalist and author of "Play Nice," delves into the tumultuous saga of Blizzard Entertainment, the giant behind beloved games like Warcraft. He highlights the stark transition from a creative powerhouse to a company marred by workplace scandals and mismanagement. The discussion covers crucial topics, including the impact of the Activision merger, a toxic workplace culture, and how Microsoft’s acquisition reshaped the company amid layoffs and corporate challenges. Jason’s insights reveal the intricate balance between creativity and corporate pressures in the gaming industry.
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Humble Beginnings
- Blizzard Entertainment started with a small loan and a focus on making enjoyable games.
- Co-founders Adham and Morhaime prioritized creating games they loved, unlike other business-driven companies.
Creative Freedom vs. Business
- Early Blizzard prioritized creative freedom over business, leading to crunch.
- This created tension as the company grew and faced external pressures.
Cendant Fraud
- Blizzard's parent company, CUC, merged with HFS to become Cendant.
- Cendant was then involved in accounting fraud, causing turmoil at Blizzard.