Example of testing a feature with a wizard of OZ

The process of implementing a testing mindset involves developing experiments for each roadmap theme to identify critical factors such as feasibility and desirability. Initial tests gauge if potential users will accept and appreciate the new feature, with feedback on how it could be tailored to user needs. By running a 'wizard of Oz' test, a simulated version of the feature allows users to engage with it manually, providing valuable insights without requiring extensive coding from developers. Over the course of three months, user input shapes the understanding of the feature's effectiveness and viability, enabling the team to validate the concept and even market it as a premium option. This iterative process helps refine the feature before full automation, ensuring alignment with customer preferences while minimizing initial development effort.