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How I Tested That
Markus Müller | How I Tested a B2B MedTech Compliance Product
May 1, 2024
Markus Müller, co-founder of Flinn, shares insights on testing ideas in the healthcare industry. Topics include using LOIs for commitment, co-creation with customers, and balancing risk. He stresses the testing mindset for building a successful business.
34:15
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Quick takeaways
- Testing assumptions and using experiments to validate ideas is crucial for building a successful business.
- Co-creation with customers and balancing risk are vital in heavily regulated industries for product development.
Deep dives
Marcus Miller's Testing Journey with Flynn and the Importance of Experimentation
Marcus Miller, co-founder of Flynn, embarked on a testing journey influenced by experiences with previous ventures, including a tablet-based ordering solution and product management at N26. Discovery of experimentation-driven product management led to a shift towards systematically testing assumptions. Through testing business ideas, Marcus evolved his approach to view businesses as a series of experiments, emphasizing the importance of explicit assumptions and informed decision-making.
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