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#119 The Dodge Brothers
Founders
Strategic Partnership Evolution
Henry Ford gradually reduced dependency on the Dodge Brothers by sourcing more components from other suppliers, pushing the Dodge Brothers to consider making their own cars. This strategic move allowed Ford to keep his options open and apply leverage while also benefiting the Dodge Brothers financially. The Dodge Brothers earned significant profits as subcontractors for Ford and through dividends from their Ford stock, highlighting the rapid growth potential of companies in strategic partnerships.
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