Founders #119 The Dodge Brothers
22 snips
Apr 5, 2020 Discover the remarkable journey of two machinists who transformed the automotive industry. From their early days in Detroit to becoming key players for Ford, their skills were unmatched. Unveil how they strategically decided to build their own brand and almost bankrupted one of the biggest names in auto manufacturing. Their unique approach to advertising and management showcased their dedication to quality. Dive into the deep bond between the brothers, a partnership that flourished until death, leaving a lasting legacy in automotive history.
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Homemade Bicycle
- John and Horace Dodge built a bicycle from scrap parts as teenagers.
- Their creation worked as well as store-bought models, demonstrating their mechanical abilities.
Detroit's Industrial Base
- The Dodge brothers moved to Detroit, a hub for foundries and machine shops.
- This move placed them at the right place with the right skills at the right time.
Working for Leland
- While John was sick, Horace worked for Henry Leland, who founded Cadillac and Lincoln.
- This experience proved valuable for Horace, demonstrating the interconnectedness of early automotive pioneers.
