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The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist
My First Million
Seven Hijacks for Effective Marketing
- Make it about them by focusing on the customer and the benefits they will receive. 2. Make it an event to attract attention. 3. Use powerful demonstrations and unquestionable proof to showcase credibility. 4. Change a daily behavior to incorporate your product seamlessly. 5. Sell the dream by appealing to aspirations and desires. 6. Help them be a rebel or feel superior by providing tools for rebellion. These hijacks are effective strategies for successful marketing campaigns.
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