How I Reverse Engineered A $100 Million Exit - Jason Lemkin
My First Million
**Pricing is over discussed **
The speaker argues that pricing is over-discussed because most businesses have already purchased over 200 SaaS apps and know the approximate cost of various software products. It is suggested to anchor pricing around organic price points by identifying similar products and charging accordingly. Charging significantly lower than competitors might devalue your product, while charging too high could lead to customer confusion. It is advised to find comparable products in terms of value and utilization to set a competitive price and reduce friction in the market.
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