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Site Speed Optimization Crash Course: How 1 second faster page load time increases conversion rate by 2x
In the Pit with Cody Schneider | Marketing | Growth | Startups
Optimizing Site Speed for Enhanced User Experience
Optimizing site speed entails focusing on the speed of loading product pages, transitioning between pages, and completing actions like adding to cart and checking out swiftly. It is essential to minimize CLS (Cumulative Layout Shift) to prevent elements from moving unexpectedly during navigation. Site speed optimization involves understanding the client's customer flow, optimizing key pages first, analyzing load times on different connections, and setting realistic performance expectations. Real-world performance testing on various devices is crucial to ensure a smooth user experience. Consultation with clients helps tailor the speed optimization process to the specific customer journey, with a significant emphasis on realistic performance expectations and the actual user experience.
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