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The Power of Sales Psychology to Drive More Revenue And Profits
The Home Service Expert Podcast
Effective Sales Communication
Sales success relies heavily on non-verbal communication such as eye contact, tonality, and body language, contributing to about 92% of the interaction. Verbal communication plays a minor role, emphasizing the importance of outward communication. When customers deviate from a script by setting boundaries or expectations, it may throw off salespeople who are trained to follow a specific process. It is crucial to adapt quickly, acknowledge the customer's concerns, and continue engaging with them effectively to maintain the sales process.
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