Diversify Beyond TV to Enhance Marketing Testing

Marketing strategies should not overly focus on TV advertising due to its declining effectiveness in comparison to digital channels like Meta. Comprehensive testing across various media—print, outdoor, radio, and digital—is crucial, particularly as the quality of digital environments tends to be poorer, resulting in diminished attention from consumers. As digital advertising surpasses traditional TV advertising, it becomes increasingly important to adapt and experiment in these evolving environments to maximize engagement and efficacy.