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The 37 Magic Moments Principle
The speaker shared a story about exceptional customer service at the Ritz where the staff went above and beyond to make their stay memorable. They received upgrades, fruit baskets, and drinks, and personalized service at restaurants. This experience led the speaker to always choose the Ritz when in Orlando. The speaker highlighted the '37 magic moments' principle from Disney, suggesting that it takes many good experiences to make up for a single bad one. They emphasized the importance of avoiding bad experiences but also noted that if they do occur, a significant effort is needed to compensate for them.