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318: How to Build Your Personal Brand Now (2024 Masterclass)
The Think Media Podcast
Share the What, Charge for the How
In business, it's essential to differentiate between what to give away for free and what to charge for. The fundamental idea is to share the 'what'—the concepts or ideas—while charging for the 'how'—the actionable steps or guidance needed to implement those ideas. This approach helps maintain a value proposition that encourages clients to seek additional help. However, it's important to adopt an abundant mindset rather than a scarcity mindset in this practice to avoid the perception of withholding information and to create a more collaborative environment.
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