Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 457
The Game with Alex Hormozi
How Can I Add Premiums That Cost Nothing That Are Still Valuable?
There's a section in the book where I talk, it's called the delivery cube. But basically there's ways that you can peel apart your product and it's acute because there's six sides to it. If we have a physical product, it's how can we add any kind of premiums that cost us nothing that are still gonna be valuable? And so I'm gonna just give you a hypothetical example, just drive this home.
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