Learn Great Copywriting in 76 Minutes | Harry Dry
How I Write
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Understanding Current and Desired Consumer Attitude
When creating an advertisement or campaign, it is crucial to understand the current attitude of the consumer and the desired attitude as the starting and finishing points. The goal is to transition the customer from point A to point B, like stringing wire between two telephone poles. Identifying the target audience is key, as demonstrated by Snapchat's misfire in a Super Bowl ad targeting an audience not aligned with their platform.
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