The Future of Search Engines and SEO in the Age of AI

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

The future of search engines is evolving towards providing quick answers directly on the search page through AI algorithms like Google's, potentially reducing the need for users to click on links. However, more complex and nuanced searches may still require exploring different sources akin to browsing books in a library or channels on Netflix. While some AI-generated content is essential, combining it with human input remains crucial for enhancing the quality of ranked content. In the realm of business, the key strategy is to identify the ideal customer, attract them, and convert them into loyal fans through actions like subscribing to newsletters and engaging with podcasts.

Episode 16: How is AI transforming the future of SEO and job markets? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by innovator Greg Isenberg (https://x.com/gregisenberg), founder of Late Checkout and Boring Marketer. Greg hosts “The Startup Ideas Podcast”.

In this episode, the trio delves into the shift from traditional SEO practices to AI-powered SEO 2.0. Greg explains the role of AI in creating personalized content, the pros and cons of AI note-taking tools, and the potential impacts of AI and automation on job markets. They also touch on the environmental and political implications of AI advancements and explore strategies for generating high-quality, interactive content that ranks well on search engines.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

—

Show Notes:

(00:00) AI to revolutionize content creation and ranking.
(06:30) Maximizing SEO through embedding tools and calculators.
(08:13) AI for SEO needs differentiation and interactivity.
(11:21) Create high-quality content for organic website traffic.
(14:56) Turning a stranger into a fan – the business game.
(20:18) AI will scrape internet data for convenience.
(21:30) Explore SEO 2.0, create AI content.
(25:32) Using Otter app for easy conference note-taking.
(28:28) There will be less certain types of jobs.
(30:54) Share evolving opinions openly and be open-minded.
(34:05) Access to global knowledge and market simplified.
(40:08) Climate, AI power usage, tech solutions narrative.
(43:13) AI conversation should unite, not divide.
(44:12) Humans polarized, but AI offers positivity.

—

Mentions:

Greg Isenberg: https://www.gregisenberg.com/
Late Checkout: https://www.latecheckout.studio/
Boring Marketer: https://www.boringmarketing.com/
The Startup Ideas Podcast: https://podcasts.apple.com/us/podcast/the-startup-ideas-podcast/id1593424985
Otter.ai: https://otter.ai/
Product Hunt: https://www.producthunt.com/
Perplexity: https://www.perplexity.ai/

—

Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

—

Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano