The Next Wave - AI and The Future of Technology

SEO 2.0: How to Trick Google and Rank AI Content ft. Greg Isenberg

Jul 23, 2024

Greg Isenberg, founder of Late Checkout and Boring Marketer, discusses AI's impact on SEO, personalized content creation, and job markets. The trio explores AI note-taking tools, environmental implications, and strategies for ranking high-quality interactive content. They emphasize the shift to AI-powered SEO 2.0, differentiation in content, and the potential job market changes due to automation.

49:14

Episode guests

Greg Isenberg

AI Summary

Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI-driven SEO requires human touch for quality content.

Utilize AI tools for productivity but beware of job market shifts.

Deep dives

SEO 2.0 Strategy in the World of AI

SEO has evolved from traditional methods to SEO 2.0, leveraging AI for efficient content creation and insights. With AI's ability to generate large amounts of web pages, ranking becomes achievable through quality content and added human elements to avoid penalization.

Optimizing Content with AI and SEO 2.0 for Long-Term Ranking Success

02:03

The Future of Search Engines and SEO in the Age of AI

03:45

Motivation trumps academic pedigree in AI utilization

01:32

Effectiveness of AI Note-taking Apps in Meetings

01:29

Intro

2min

Exploring the Impact of AI in SEO 2.0

21min

Exploring SEO 2.0 Strategies and Spicy Takes on Twitter

2min

AI Note-Taking Tools: Convenience vs Productivity

5min

Impact of AI on Jobs and Productivity

9min

Climate Backlash Against AI Technology

6min

Finding a Middle Ground in AI Discussions and Encouraging Content Creation

2min

Episode 16: How is AI transforming the future of SEO and job markets? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by innovator Greg Isenberg (https://x.com/gregisenberg), founder of Late Checkout and Boring Marketer. Greg hosts “The Startup Ideas Podcast”.

In this episode, the trio delves into the shift from traditional SEO practices to AI-powered SEO 2.0. Greg explains the role of AI in creating personalized content, the pros and cons of AI note-taking tools, and the potential impacts of AI and automation on job markets. They also touch on the environmental and political implications of AI advancements and explore strategies for generating high-quality, interactive content that ranks well on search engines.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

(00:00) AI to revolutionize content creation and ranking.
(06:30) Maximizing SEO through embedding tools and calculators.
(08:13) AI for SEO needs differentiation and interactivity.
(11:21) Create high-quality content for organic website traffic.
(14:56) Turning a stranger into a fan – the business game.
(20:18) AI will scrape internet data for convenience.
(21:30) Explore SEO 2.0, create AI content.
(25:32) Using Otter app for easy conference note-taking.
(28:28) There will be less certain types of jobs.
(30:54) Share evolving opinions openly and be open-minded.
(34:05) Access to global knowledge and market simplified.
(40:08) Climate, AI power usage, tech solutions narrative.
(43:13) AI conversation should unite, not divide.
(44:12) Humans polarized, but AI offers positivity.

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Mentions:

Greg Isenberg: https://www.gregisenberg.com/
Late Checkout: https://www.latecheckout.studio/
Boring Marketer: https://www.boringmarketing.com/
The Startup Ideas Podcast: https://podcasts.apple.com/us/podcast/the-startup-ideas-podcast/id1593424985
Otter.ai: https://otter.ai/
Product Hunt: https://www.producthunt.com/
Perplexity: https://www.perplexity.ai/

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

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The Next Wave - AI and The Future of Technology

SEO 2.0: How to Trick Google and Rank AI Content ft. Greg Isenberg

Episode guests