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12. How to get Leads WITHOUT Relying on Social Media with Lex Roman
The CEO Wingwoman
Tracking and Diversifying Lead Sources
It is recommended to track lead sources using a CRM, specifically breaking down word of mouth into specific referral sources. Understanding the granular level of detail such as specific people or groups will help invest more time in successful areas. Additionally, it is important to diversify lead sources and have two to three other levers to pull for leads. Relationship-based approaches and targeted channels are preferred over mass broadcasting. Simply blasting posts out without targeting can lead to burnout.
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