Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey
How I Built This with Guy Raz
Powerful Storytelling and Connection with Consumers
The key insight is to effectively tell your personal story and connect with consumers by sharing your background on your product packaging. By adding a brief paragraph about yourself and your connection to the product, you create a powerful emotional impact with customers. Additionally, acknowledging and highlighting the farmers you work with can also resonate positively with consumers, especially the younger generations, who appreciate brands that give back.
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