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E4: "The Craft of Building a Course Business" | David Perell, Write of Passage
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Challenging Perceptions and Embracing Serendipity in Building a Company
The speaker initially thought they had exhausted the total market for people interested in online writing, which hindered the success of their course. However, after the second cohort, a student reached out with significant feedback, leading to positive, asymmetric moments of serendipity that fundamentally changed the company.
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