"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

E4: "The Craft of Building a Course Business" | David Perell, Write of Passage

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Jun 28, 2023
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ANECDOTE

Early Influences and Career Shift

  • David Perell disliked the rigid structure of traditional schooling and found it stifling to his creativity.
  • After leaving his advertising job, he explored various creative outlets before focusing on writing and online courses.
INSIGHT

Recognizing Market Opportunity

  • David realized the potential of online writing courses after observing the success of others like Tiago Forte.
  • He saw a market opportunity to create a similar course specifically focused on writing.
ANECDOTE

Overcoming Early Challenges

  • Initially, Write of Passage faced challenges with low enrollment and operational difficulties.
  • A pivotal moment occurred when student Will Mannon offered suggestions and later became a co-founder, significantly improving the course.
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