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How to find and pull startup growth levers | Matt Lerner (Founder and CEO at SYSTM, Author of Growth Levers)
In Depth
Map the Path to Profitable Growth
Successful companies achieve profitability without external investment by methodically mapping their growth model and customer journey. They focus on behavioral metrics from awareness to engagement, identifying bottlenecks in the process. Understanding customer perceptions through techniques like jobs to be done interviews and user testing generates insights, even if many ideas initially prove incorrect. Continuous experimentation is crucial; running multiple tests weekly allows teams to quickly discover effective strategies. Ultimately, defining a clear North Star metric helps streamline focus, as profit is merely one of many revenue-generating avenues.
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