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The Battle for Attention: Streaming Vs. Social
The Town with Matthew Belloni
Streaming Services Usage Comparison
Users in the US spent an average of one hour and three minutes on Netflix per day, followed by Hulu at 56 minutes, TikTok at 54 minutes, and Spotify. YouTube and Pandora also made the list, along with Instagram, Twitter, Facebook, Snapchat, Disney Plus, Reddit, and Prime Video - with Prime Video having less daily usage than Reddit. The data reflects the time spent by active users on these platforms and shows the dominance of Netflix in daily viewership.
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