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The Influence of Perceived Effort on Fitness Industry
The fitness industry has capitalized on the belief that high intensity workouts involving sweating and burning calories are beneficial, leading to the proliferation of franchises promoting intense circuit training. This marketing strategy resembles that of pre-workout supplements, where the physical sensation of sweating and burning is associated with effectiveness. Perpetuating the idea that pushing hard and sweating profusely equates to impactful workout results.