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'The Interview': Ted Sarandos’s Plan to Get You to Binge Even More

The Daily

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Authenticity in Storytelling Transcends Cultural Boundaries

International audiences are pushing for authentic storytelling that resonates globally, rather than stories engineered to cater to different markets. The focus on creating movies and TV series that are authentic to their home country leads to broader appeal across cultures, as authenticity is what international audiences pick up on. Conversely, trying to engineer content to cater to multiple markets often results in a lack of appeal. The globalization of American film, aimed at creating global hits, has actually disconnected American films from audiences, potentially leading to a decrease in the love for movies among viewers.

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