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Friction 101: How to make the right things easier and wrong things harder (w/ Bob Sutton and Huggy Rao)

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NOTE

Good Friction in Problem Solving and Startups

Good friction in problem-solving is crucial as it allows individuals to solve difficult problems more effectively and foster creativity. Rushing through problem-solving can lead to cheating and subpar outcomes. A study revealed that individuals with higher IQs solve difficult problems slower but better. Hurrying creativity can compromise its quality. Startups that take the hard way and face challenges tend to fare better in the long run, as seen in the success of a Stanford startup, SQL. Introducing friction, like additional questions in traffic stops, can significantly reduce unnecessary stops and improve safety. High friction in interactions, such as dating apps, can lead to stronger connections compared to low-friction interfaces. Emphasizing speed in startups can expedite becoming a unicorn but also increase the likelihood of facing lawsuits later on.

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