Leveraging Your Brand with Scott Norton
Forcing Function Hour
Holfoods - It's All About The End Consumer
If you take care of that ultimate customer, if you actually really develop a proposition that serves them, that is what the entire ecosystem is oriented around. It feels like everyone these days wants to create a premium product. And it seems that often lost in that conversation is that premium costs more and there are tures that customers are willing to pay more for. Sir kensington's o premium ingredients, premium packaging, premium positioning. How do we make this system work? Share your thoughts with CNN iReport.
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