Design thinking transcends traditional role boundaries, integrating diverse activities that foster deep customer understanding. It emphasizes user research, co-creation, and idea testing, all of which are vital for effective problem-solving. Designers are encouraged to engage in research, while researchers should also cultivate design skills. A comprehensive grasp of business outcomes and company goals is essential for every team member, ensuring that their contributions align with the organization's financial viability and objectives.
Greg Petroff is a renowned executive design leader. He’s built and led design teams for companies like GE, Google, Compass, and Cisco. In this conversation, we discuss the state of design and how designers can have more relevance in today’s changing environment.
See full show notes at:
https://theinformed.life/2024/07/28/episode-145-greg-petroff/