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Marketing Against The Grain
Utilizing External Data Points for AI Marketing Strategies
AI in digital marketing leverages external data points like Google search results to determine performance, create inspiration boards, and generate relevant content. It helps in acquiring demand by creating ideal customer profiles and prioritizing contact databases for outbound outreach. By analyzing external signals and ingesting internal data, the AI framework can continually improve marketing strategies by scaling good content, paid ads, and relevant leads.
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Listen to the best highlights from the podcasts you love and dive into the full episode