How To Pitch Your Best Ideas
Worklife with Adam Grant
00:00
Making Your Audience a Partner in the Story You're Telling
Research shows that when screen writers are handed ideas late in the process, their films end up being less creative and coherent. When they have a hand in developing the idea, they become motivated to invest in it. One of my favorite examples of that actually comes from apple. They said, yes, the smart phones for the pocket protector crowd are clunky, but how beautiful would they be if apple made one?
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