The editing process is crucial for the speaker, who values enthusiasm and feedback from others. They prefer in-person editing over written comments and have a document where they store cherished but unnecessary paragraphs. Additionally, the speaker reads their writing aloud and listens back to ensure the writing sounds like them, finding this practice highly beneficial.
Writing is thinking, which means it’s like lighter fluid for business growth.
Brie has played major roles at writing-rich companies like Stripe, and her expertise on writing-first culture is now used by giants like Amazon and Basecamp.
As she says: “Reality has a surprising amount of detail.” Writing illuminates all the interesting details worth pursuing. And as a result, companies who prioritize writing operate with impressive speed, intention, and rigor.
In this episode, Brie shares years of hard-won wisdom to expose how great writing sets companies apart. She explores the balance of writing vs. taking action; she breaks down the editing process better than a modern-day Maxwell Perkins; and she sheds light on the secret to great writing: your zone of obsession.
If you want to learn how to do the best writing of your life, and grow your company while you’re at it, this episode is for you.