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Episode 562: Daisy Alioto
Longform
Acquire and Assess: The Power of Overlap
Acquiring newsletters involves purchasing email subscriptions, emphasizing the importance of subscriber overlap to build a cohesive media brand. A significant overlap can indicate shared interests among audiences, enhancing the potential for interconnected content. While platforms like Substack offer valuable recommendation systems that reveal these overlaps, not all overlapping newsletters have the same brand coherence, suggesting that unifying top culture sub stacks under one media company may not be effective.
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