13 Years of Marketing Advice in 85 Mins | Ep 732
The Game with Alex Hormozi
Start Free, Build Momentum
When starting out, offer services for free or at a discount in exchange for feedback and testimonies, which can be leveraged later. Ensure that referrals, testimonies, and future purchases are contingent on delivering a good job. Starting free helps to gain experience, create momentum, and understand the real challenges before monetizing. The strategy is to create flow, monetize flow, and then add friction in the system.
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