In a divided world, conflict becomes currency for connection.

A significant portion of the population desires less division, yet a subset of individuals, termed conflict entrepreneurs, thrive on exploiting and inflaming conflict for personal gain. Historically, these entrepreneurs found success through provocative contributions in media, but the rise of digital platforms has democratized their influence, allowing anyone to engineer conflict and gain a wide audience from home. While content that is uplifting can go viral, provoking outrage proves easier and more effective in attracting attention. This has led to a golden age for conflict entrepreneurs who can gain financial support, followers, and a sense of belonging by stirring controversy. The motivations of these individuals often extend beyond mere profit; they seek community, validation, and a sense of importance, using money as a tool for achieving respect and power, reflecting deeper human needs for connection and significance.